Your business is an authentic expression of you.
A while back a close friend and owner of Petruth Paddocks asked if I could…
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Do what you said you would do…
“Say what you’re going to do and do what you said you would do.” The…
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Did the people really want ‘a faster horse’?
If Henry Ford had bothered to ask the people what they really wanted, they almost…
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Perfect the steak AND THEN the sizzle!
Successful organisations consistently deliver great steak AND sizzle. Unsuccessful organisations tend to overlook the importance…
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You don’t own your brand, you earn it!
You may own your brand identity. You may own the copyright and your trademark. You…
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How do I build brand recognition?
So you want to build a brand eh? Well it’s not obvious? as difficult as…
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