Read More

What customers really want

I recently watched that old noughties classic What Women Want. When Mel Gibson’s character woke…

Continue Reading

Read More

‘Successful agencies take responsibility’ (Bristol Media ‘Masterclass’ July 2015)

Thanks to Bristol Media‘s marvellous day of ‘masterclasses’ for creative and digital agencies, here’s my top…

Continue Reading

Read More

It’s a lonely place, being the expert!

Being the expert who customers call upon to resolve challenges is a wonderful and hugely…

Continue Reading

Read More

Do what you said you would do…

“Say what you’re going to do and do what you said you would do.” The…

Continue Reading

Read More

What do you want to do today?

Pinky:  Hey Brain what are we going to do today? Brain:  The same thing we always…

Continue Reading

Read More

Sales is simple, stupid!

There is a sales opportunity so glaringly obvious, so available and so easily attained that it’s…

Continue Reading

Read More

Perfect the steak AND THEN the sizzle!

Successful organisations consistently deliver great steak AND sizzle. Unsuccessful organisations tend to overlook the importance…

Continue Reading

Read More

PS. Cash is King!

In his time, my dad was a business genius!* This ‘Pops Says’ (PS.) feature is dedicated…

Continue Reading

Read More

You don’t own your brand, you earn it!

You may own your brand identity. You may own the copyright and your trademark. You…

Continue Reading

Read More

PS. It’s all about the bottom line!

In wholesale NFL jerseys his time, my dad was a business genius!* This it ‘Pops…

Continue Reading