It may be boring but…

To succeed and sustain success you must keep doing the right things.

Picture the scene…
You’ve just won a big sale and are now working flat out to deliver your service… so what do you do now?
If you’re sensible, you’ll keep doing the things that got you recognised and helped develop the original opportunity in the first place!

Alternatively…

You’ve just lost a big sale and are suffering post sales deflation blues… so what do you do now?
If you’re sensible, you’ll keep doing the things that got you recognised and helped develop the original opportunity in the first place!

Win or lose – at a fundamental level (whatever the outcome), if you keep doing the right things you’ll succeed more than you fail. 

It really IS THAT SIMPLE.

Even on a personal level, the same rules apply…
You don’t feel happy or healthy, and you’re not happy with your weight… so what do you do now?

If you eat the right things, exercise regularly and burn more calories than you consume you’ll feel happy, healthy and trim in no time.
Plus you’ll be able to sustain it because the solution was simple enough to consistently maintain.

So if it really IS THAT SIMPLE (whether personal or professional) why does it seem such a difficult lesson to learn by so many people/businesses?

I can think of a number of possible reasons, including:

  1. it feels too much like hard work
  2. the reward doesn’t reflect the perceived effort required
  3. the lag time between effort and reward feels too long
  4. we hope we’ll find a hidden secret that will save us the hassle!

In fairness, we’ve all been there and can probably relate to all these possible reasons.
But perhaps it’s the simplicity of the logic and the apparent boredom associated with doing the right things that puts us off most?

After all, the temptation to stray is sometimes too enticing to ignore!
“Why can’t I celebrate landing that big order, I’ve earned it!”
“What harm will one piece of cake do, I’ll get back on the wagon tomorrow!”

So perhaps there’s a sensible compromise to consider…

  • Spend 90% of your time, budget, energy, etc. doing the right things to help achieve the rewards you really want.
  • Spend 10% of your time, budget, energy, etc. playing, having fun, feeding your curiosity, exploring other possibilities!

Make this 10% ‘play time’ AS important as the 90% ‘boring stuff’… ensuring ‘play time’ is as much a part of the process as doing the right things.

It’s a lesson hard learnt but a necessity if you really want to succeed where others flounder whilst waiting for hidden secrets.

Some tips to help sustain momentum:

  • Don’t kid yourself – nobody gains from it, especially not you!
  • If you stumble, get up, dust yourself down and start where you are – there’s no reward in feeling sorry for yourself!
  • Keep focused on the process not the reward – the reward is just another temptation to distract you!
  • Schedule times to stop and congratulate yourself on your progress.
  • The ‘right things’ right now may not be the ‘right things’ later – use your ‘play time’ to experiment!
  • Schedule time to stop and reflect upon successes and breakthroughs, adapting the process to suit what works best.
Now go, have fun and keep doing the right things… you know it makes sense!